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Sony steps up to the mark


Sony is making no secret that it’s gunning for the top spot as the leading smartphone manufacturer, and if rumours of its latest device are anything to go by then it could well prove to be the hit the company has been waiting for.

The device currently goes by the codenames of Sony i1 and Sony Honami, and it is strongly rumoured that it will be unveiled next month during IFA, the world’s leading trade show for consumer electronics, which is taking place in Berlin from 6 t0 11 September.

If speculation is anything to go by the device will boast a 5-inch 1080×1920 display, a 2.2GHz quad-core processor, 20 megapixel camera and Android 4.2.2. It’s also likely to include the water and dustproof abilities showcased on the Xperia Z and Xperia Z Ultra.

Up against the best

If Sony chooses to announce a new device during the event it will certainly have its work cut out to steal some of the spotlight from Samsung. The Korean manufacturer is already being tipped to reveal the Galaxy Note 3 and Galaxy Gear smartwatch, as it looks to building on the record-breaking sales of its range of Samsung Galaxy S4 deals.

However, this year Sony has been stepping up its efforts to bring users a smartphone like no other. In fact some industry watchers are already dubbing its latest offering “the best smartphone of 2013”.

Although the company still has some way to go before reaching the heights witnessed by Samsung it is a major competitor in the US, and thanks to its innovations this year it is now also slowly gaining some ground in Japan and Europe.

Better than the rest?

Sony has always stood out for its expertise in manufacturing high-quality televisions and gaming consoles, but it’s taken some time for the firm to really build its presence in the smartphone arena.

That said Sony has been working hard to gradually refine its formula for creating what it deems to be the perfect smartphone.

The Xperia Z received heaps of praise from industry experts earlier this year thanks to its impressive camera capabilities and stylish form factor. Should rumours prove to be true the reception to the new flagship shouldn’t be any different.

When it comes to making great looking handsets with exceptional display technology Sony’s got it covered. But in terms of areas such as mobile camera technology the company is still working hard to ensure its innovations help to put its rival’s wares in the dark.

The predicted 20 megapixel effort on Sony’s latest device will be its biggest yet. And, with rumours that it is also going to release separate lenses for its smartphones it could well be on to perfecting a winning balance of form and functionality.

Money-maker

According to Sony’s sales report for the second quarter of 2013 its sales are up 30% from the same period last year.

During 2012 Sony shipped 33 million Xperia handsets and it is hoping to increase this figure to 42 million by the end of 2013.

Sony has already proved itself this year with the Xperia Z, which has achieved impressive sales considering the large quantity of other pay monthly phones that are on offer. But it’s great to see that the Japanese firm isn’t resting on its laurels just yet.

If the Honami turns out to be as good as the rumours suggest then it certainly shouldn’t be a problem for the manufacturer to turn its forecasts into reality, now and in the future.


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Sony steps up to the mark

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