If you have never used Instagram to promote your blog, you have missed a chance to promote your content to a community of above 700 Million people. Instagram tips are everywhere – from how to engage more followers and how to gain followers for your account. It’s not just about pictures. Now Instagram is being used for promoting your blogging too. When you are a blogger, you won’t deny the importance of promoting your blog, and Instagram is one of those special platforms where you don’t want to miss the opportunity to promote your blog.
So, now knowing the importance of Instagram, I’m going to offer you some tips on how Instagram will be helpful for you in promoting your blog.
Lead New Visitors to Your Blog
Include your blog link in your Instagram bio, so app users can read your full blog post by clicking on the link given. You have to place a link at the last of your description of your website/blog or your landing page.
Whenever you write a new blog post, direct people to your bio to check it out in some way whether it is a hashtag, a self-promotion link in your caption which you can refer to, like “Visit my website or read the full blog post at” etc.
It will bring you more traffic to your blog, when you make your blog URL visible and clickable to people, they can visit your pages when you get them interested in the content you share.
Always include hashtags
Hashtags play a very important role in your marketing and promotion efforts. Hashtags are the game changers of Instagram and they really help to gain followers on Instagram fast. Hashtags are essential, and there are many captions that consist of hashtags only. Use the keywords of your blog post as hashtags so that as many Instagram users as possible can find your post. You can add up to 30 hashtags.
Tease your followers
One of the most important features of social media is that you can use it to create hype basically for anything. You want to use social media to promote your blog posts and tease users to visit your site. Instagram is a great place to do this. Post “coming soon to the blog” photos with messages telling your followers what they can expect to see in the next few days. You can promote your blog and pique the curiosity of users by posting images of your blog in progress. But be careful in how much you reveal, revealing too much will lose the interest of people and obviously, this is what you would never want. In other words, you can use your Instagram as a mini blog and use the caption to write mini blog posts that you can finish off with, “read more about this on the blog” Moreover be honest enough Follow through with what you promise!
Keep it relevant
As we all know Instagram is about photos and videos, so depending on this you need to post pictures and videos which are relevant to your blog. You have to upload pictures depending on what your blog is all about. For instance, if your blog is about traveling and exploring new places you need to upload pictures and videos related to traveling and of new places.
Return the favor
When someone compliments on your post or blog post respond them and thanks them. Build as many connections as you can. Engage in conversations with followers. This helps to build a repertoire between you and consumers, and they will start taking more interest in your blog posts. Be it a question, compliment or complaint from your followers about your post, you should take it seriously and respond to them promptly.
Build Your Brand as Blogger
Last but not least, Instagram is a fantastic place for bloggers to develop their brand online and share expertise with a new audience they can hardly reach otherwise. Post the best quality photos of the product you are blogging about, and even if you are blogging for any kind of service, you can post it too. You can post videos up to 15 seconds long. Mark your presence in bloggers community by sharing that is unique and creative, this way you will make a blogging brand of your own name.
Make sure also to use #hashtags to expand your brand and blog reach further. Use the same tags you use on other social networking sites like Facebook, Twitter to unite your online presence.
Above were some tips you can follow to promote your blogs with the help of Instagram. Now it is time for you to take the next step.